Description

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what is Neurons?

Neurons Predict is an AI-powered tool specializing in predicting consumer responses and behavior, particularly in the context of marketing and advertising. It leverages a massive database of eye-tracking data accumulated through consumer research studies to understand how people react to various stimuli.

Key features:

• Pre-test creatives: Upload ads, images, or videos, and receive insights on how consumers are likely to engage with them before launching your campaign.
• Attention prediction: Identify areas that grab viewers’ attention and those that go unnoticed, optimizing your content for maximum impact.
• Emotional response analysis: Understand how your creative evokes emotions like surprise, joy, or boredom, ensuring it resonates with your target audience.
• Benchmarking: Compare your creative’s performance against industry benchmarks to gauge its potential effectiveness.
• Global reach: Test your content on audiences from different demographics and regions to ensure cross-cultural appeal.

Benefits:

• Reduce campaign risks: Gain data-driven insights to minimize wasted advertising spend and maximize campaign effectiveness.
• Optimize creative development: Focus resources on concepts with high predicted engagement potential.
• Gain deeper audience understanding: Learn what truly grabs your target audience’s attention and drives emotional responses.
• Improve marketing ROI: Optimize your campaigns for better results and ultimately, higher returns on investment.

Who can benefit:

• Marketers and advertisers: Optimize campaigns for better engagement and performance.
• Creative agencies: Gain data-driven insights to inform creative development.
• Product designers: Understand how consumers interact with design elements.
• Brand managers: Evaluate the effectiveness of branding and messaging.

Overall, Neurons Predict is a powerful tool for businesses looking to leverage consumer insights to optimize their marketing efforts and achieve better results.

Pricing:

Neurons Predict offers various pricing models depending on your needs:

• EasySource: For smaller businesses with limited testing needs, pricing starts at $8,400 per user per year.
• Custom solutions: Customized pricing options are available for larger brands with specific testing requirements.