VWO.com is a website optimization platform, founded by Wingify, that helps businesses enhance their digital experiences. It caters to various needs of digital marketers, including website optimization, A/B testing, heatmaps, and more . Here’s a breakdown of what VWO offers:

1. Website Optimization: VWO offers tools to improve website performance. This includes features like homepage testing, cart abandonment optimization, and more .

2. A/B Testing: VWO’s A/B testing suite allows marketers to test various aspects of their website or app, such as CTAs, product pages, and more, to determine what works best for their audience .

3. Heatmaps and Clickmaps: These tools provide insights into user behavior on websites or apps, helping optimize the user experience .

4. Testing for Specific Audiences: VWO allows marketers to validate their optimization hypothesis based on qualitative insights and testing specific audience segments .

5. Conversion Rate Optimization (CRO) Tools: VWO offers a suite of CRO tools to help increase website conversions .

6. Server-Side Testing: This feature allows marketers to test website forms and CTAs without relying on third-party tools or slow browser simulations .

7. Mobile App Testing: VWO provides tools for testing mobile applications, ensuring a superior user experience across all devices

8. Customer Support: VWO offers 24/7 customer support to assist marketers in using the platform effectively .